Personalised interiors are changing the game in the luxury travel industry, making superyachts and private jets into showcases for creative ingenuity and artistic sophistication. How can art be tailored to these technically challenging spaces? This article breaks down the technical stages, offering practical guidance for clients, designers, sellers, and representatives navigating the unique intersection of art, engineering and personalisation.
Table of Chapters
Introduction: Inside the World of Art Curation for Luxury Aircraft and Superyachts
In the last decade, private aircraft and superyachts have skyrocketed in popularity. From royals and politicians to CEOs and entrepreneurs, they look to travel with ease, eager to avoid the hustle and bustle of the wider public or pestering paparazzi. A physical asset averaging between $10 million - $500 million dollars, these precious cargos may be outwardly grand in scale and value, but what about their remarkable interiors?
Art collections for sea or air vessels are niche and rarely publicised, yet crucial to the transformation of luxury travel interiors. Beyond colour schemes and integrating lighting systems, the sourcing of decorative items (like soft furnishings) can only go so far, and that's where art advisors come into the picture. Vessels, whether on the sea or in the sky, require an artistic touch, no matter the project’s scale.
As opposed to the 'four-wall' interior space, the unique blueprint of a boat or aircraft - such as domed or low-rise ceilings - is a challenge full of its own technical specifications and regulations, but which make the curation process all the more rewarding. Through these unconventional yet highly-prized spaces, Artelier's mission continues to investment-grade art collections from new and experienced artists of the highest caliber.
This article explores how art curation transforms luxury aircraft and superyachts—from crafting a legacy of artistic patronage to mastering the technical challenges of commissioning masterpieces at 40,000 feet. Meet the expert teams behind every project, gain insights into sustainable artistry and the growing art of commissioning bespoke pieces.
From Business to Leisure: Art Curation for Every Type of Luxury Vessel
Whether superyacht or aircraft, art curation is available to anyone with the means and vision. So when we're asked what is a suitable vessel for an art collection, the travel vessel is not the deciding factor; rather, it depends on the owner's lifestyle, aspirations and ideas. See below:
Aircraft
Often chosen for business travel, smaller private aircraft like Dassault Falcon 7x are ideal for bespoke features, whether showcasing a brand or reflecting personal passion projects. Scaling up to larger jets like the 777 or 787, often reserved for presidential and royal travel, art collections are just as essential for diplomatic or ceremonial purposes despite their rarity.
Yacht
Many CEOs and entrepreneurs gravitate toward larger yachts, typically between 60 - 150 metres. For example, some superyachts cater to corporate use, ideal for meetings or chartering, where an 80-metre vessel can generate $1 million per week in rental. Alternatively, for casual leisure seekers, smaller yachts under 50 meters offer a more private and tranquil escape.
Michelangelo, 'The Creation of Adam' (1512), Sistine Chapel, Vatican City
A Patron of the Arts: Making a Legacy in History
When Pope Julius II funded Michelangelo $940,000 to transform the Sistine Chapel ceiling, it wasn't just an act of faith—it was a bold investment in timeless artistry. Today, that spirit of patronage and ambition finds new forms in 21st-century items of luxury: superyachts and aircraft.
For this reason, yachts and aircraft of the modern age go beyond functionality. While they provide space, privacy and exclusivity, they are also physical representations of owner identity - after all, as Sociologist Colin Campbell puts it, you are what you buy.
Establishing identity through displays of art is not new the history of mankind. Primarily visual creatures, we see that Neanderthals would trace their caves with pigments found from charcoal to powdered shell, medieval royals would cloak their walls with woven tapestries rich in biblical imagery, modern day global brands score their products with eye-catching logos. Our response to identity-making is therefore visual and deeply coded in our DNA.
Fast forward to the present, superyachts and aircraft are the new, modern and - most importantly - exclusive canvas. In an unusual twist, owners have the power to invest and pioneer groundbreaking creative ideas that were previously unavailable, unimaginable or impossible due to limited budget and resources. Now, owners can forge their own legacy as a creative patron, creating and supporting new innovations in the art industry as well as making their mark in wider culture and history.
Inspired by the artistry of Van Gogh, the exterior of this incredibly unique Dassault Falcon 7X is taken from his timeless masterpiece, 'The Starry Night' © Designed by Winch Design and completed at Dassault Falcon
A recent project we completed was a custom feature wall measuring 10 m x 2 m with a $300k budget. This budget allowed the artist to expand their studio size by 4x and hire three employees. By supporting local artisans and businesses, this level of patronage is essential for keeping the arts ecosystem thriving.
Alice Voss, Pr0ject Director & Curator for Artelier
Inside the New Era of Custom-Made Consumerism
Who is at the heart of this modern Renaissance in artistic innovation? The luxury market continues to thrive, and with more disposable income and time for leisurely activities brings opportunities for customised, unique experiences. And the data prove this:
UBS Global Report has found that since 2000, there has been a 300% increase in the amount of millionaires from 14.7 to 58 million.
Forbes 2024 Billionaires Report sees its community increasing, totalling 2,781 in 2024, 141 of which are brand new from 2023.
Global private jet ownership has grown 133% in the last 20 years, from 9,895 in 2000 to 23,133 in mid-2022.
The superyacht market was worth $7.4 billion in 2020, and is projected to reach $10.8 billion by 2026
Private jets are not only used for luxury and leisure but for business purposes like visiting branches, factories, real estate, or board meetings. Steve Varsano, founder of The Jet Business, notes that 75% of jet occupants are middle management (think department heads, such as finance, IT, HR, marketing, and sales managers).
Global Order Book 2025 © Boat International Media
"Yachts and aircraft are becoming more common investments among the top 1%, but they’re not just about getting from point A to B. They’re functional, yes, but they also symbolise branding one's identity. With the significant costs—insurance, crew, fuel, and maintenance—why not consider the visual experience as well? If you're already spending millions on practicality, design should be just as important."
David Knowles, Founder & Creative Director of Artelier
5 Reasons why Art is Essential for Designing Superyachts & Aircraft
In the world of yachts and aircraft, engineering and structural design often take centre stage, but equally crucial is the art of interior design—a realm where functionality meets personal expression.
Art can shape a whole interior design scheme
Art in superyachts and aircraft goes beyond decoration; it plays an integral role in shaping design. Beyond framed prints or canvas pieces, artworks can transcend traditional displays to become striking 8-10 ft feature walls, curve gracefully alongside spiral staircases, or serve as focal points in bars and reading rooms. Acting as mediators for conversation, reflection, or inspiration, they contribute dynamically to their surroundings rather than sit as passive, static pieces. By adding texture, depth, and playful vibrancy, adding art can enrich an interior design scheme often restricted by the limitations of engineering and structural constraints.
M/Y Lusine (60m), Heesen Yachts. Curated, commissioned & installed by Artelier Art Consultancy © Photography by David Churchill
Art has operational and practical uses
For this reason, materials like CMF (colour, material, and finish) have evolved beyond aesthetics to benefit operational efficiency and practicality. Textures such as textiles, wood, or glass invite sensory engagement but can also have practical functions—textiles can absorb sound, wood can resist signs of wear, or glass can absorb and reflect light.
M/Y Lusine (60m), Heesen Yachts. Curated, commissioned & installed by Artelier Art Consultancy © Photography by David Churchill
Art is a mirror and shaper of personal identity and values
Art also acts as a powerful mirror of personal values and identity. In the 21st century, we are navigating complex challenges such as practicing environmentally sustainable practices, adapting to the rapid emergence of AI, and managing the demands of an increasingly digitalised world. The consequence is evident in the art industry; Design & Artists Copyright Society (DACS) reports that the median annual income for UK-based artists has dropped to just £12,500—a staggering 40% decline since 2010.
Commissioning art therefore offers a powerful way to support the creative community and directly empower artists. A thoughtfully curated collection becomes more than a personal statement—it serves as a testament to the appreciation of workmanship and meaningful human interactions. By collaborating with artists— whether they are fresh out university or blue-chip icons—collectors can play an active role in sustaining the creative ecosystem.
Clémentine Brandibas, artist for Artelier. Visit her profile.
Art is a collectable asset for investment purposes
Valued anywhere from $500 to $50 million, art offers more than beauty—it’s a meaningful and profitable investment. Artwork has historically been a stable investment; in fact, during the 2008 global financial crisis, it was amongst the most resilient market sectors. In recent years, it is becomingly increasing common for private buyers to collect art for their vessels, not only to bolster their portfolio but to add long-term value to their yacht or aircraft. With this approach, prospective collectors must also carefully consider cataloging, taxation, and insurance to safeguard their acquisitions.
"Starting an art collection is a gratifying journey to elevate personal branding and identity. It can also materialise a lasting family legacy and even increase the resale value of the collection."
Custom textile & embroidery canvas piece by Clémentine Brandibas, artist for Artelier. Visit her profile. © Photography of interior by David Churchill
Art is good for mental wellbeing
Sea and air travel can be exhausting; long journeys can lead to stress and fatigue, as well as the potential contamination of germs. In 2024, industries are finding ways to combat these issues, such as Boeing installing circadian lighting that syncs with natural body rhythms or antimicrobial surfaces for better hygiene in response to Covid-19.
In a similar vein, the presence of art can also influence both how we feel physically and emotionally. For example, blue has historically been proven to create feelings of calmness, backed by research from University of Sussex. And it’s not just about colour—texture matters too. Lomonosov University found that people deeply enjoy the tactile pleasure of smooth glass pebbles and luxurious fabrics like silk and felt. How does this translate into curating artworks?
M/Y Lusine (60m), Heesen Yachts. Curated, commissioned & consulted by Artelier Art Consultancy © Photography by David Churchill
Understanding the influence of blue, Artelier curated an art collection for a recent Heesen Yacht project that resonated with the client's fascination with lunar phases and celestial themes. Centred around Lucine, the Armenian word for “moon,” Artelier made a bespoke package showcasing a diverse range of mediums and techniques, including canvas artworks, framed prints, and glass sculptures, created using oil painting, silk embroidery, and glassblowing.
Artelier's in-house curator team were inspired by the moon’s gravitational relationship with Earth, which influences the tides and has captured human curiosity for millennia, from medieval Iraqi astronomers gazing at the stars to Tawi-Tawi’s sea nomads hunting for fish. The art collection pays homage to the relationship between sea and space, exploring the macrocosm—the celestial realm—and the microcosm—the ocean's depths, including the intricate grooves of coral and the bioluminescence of aquatic organisms.
M/Y Lusine (60m), Heesen Yachts. Curated, commissioned & consulted by Artelier Art Consultancy © Photography by David Churchill
"No Idea Is Too Big": Bringing Creativity to Life
Thinking outside the box is not new to the yacht and aircraft industry. In the 21st-century, sustainability continues to be a powerful influencing factor in the design phase, not simply by choice but out of necessity - in fact, in 2024, superyachts are embracing hybrid propulsion and now follow eco-friendly practices legislated by the Yacht Safety and Environmental Consortium (YSEC). Since 2008, aircraft are starting to using sustainable aviation fuel (SAF).
Why not bring the same level of ambition and cutting-edge innovation to commissioning art that we see in the technology of yachts and aviation? Could we also apply this way of thinking to the world of art?
In past projects, Artelier has led the way in pioneering creative ideas once thought impossible. For the multi-award winning M/Y Go (77m) built by Turquoise Yachts, renowned artist Dale Chihuly sculpted a stunning hanging chandelier made from Murano glass in Venice. We’ve also worked with glass artists to craft 8-metre curved sculptures, intricately intertwined with spiralling staircases. Ambitious in scale, one of our mosaic artists, Marie Minhac, in collaboration with RWD Yacht Design, created a bespoke 8-metre feature wall for a yacht’s dining room.
M/Y Neninka (ex. Aurora Borealis, 67m), Amels. Curated, commissioned & consulted by Artelier Art Consultancy
"When it comes to art in yachts and jets, it’s all about blending beauty and functionality while sticking to the client’s vision. It’s not just about putting up art on a wall—it's designing a custom space no different to a custom car or home. The technical and safety requirements can feel limiting, but I see them as chances to get creative. With the right expertise and budget, anything can be brought to life."
David Knowles, Founder & Creative Director of Artelier
Mount Fuji Mural for M/Y Neninka (ex. Aurora Borealis, 67m), Amels. Curated, commissioned & consulted by Artelier Art Consultancy © Winch Design
In a recently finished project, Artelier curated and commissioned artworks for the superyacht Neninka (ex. Aurora Borealis, 67.6m). This including delivering custom murals, paintings, sculptures, and decorative vases. Our art consultancy services oversaw each stage of the project: from assessing key placement for art in the yacht interior, to project managing the commissions, and installing the artworks.
Mount Fuji Mural for M/Y Neninka (ex. Aurora Borealis, 67m), Amels. Curated, commissioned & consulted by Artelier Art Consultancy © Winch Design
A noteworthy art commission for the yacht was a bespoke 6m gold leaf feature wall, which took pride of place in the Owner's Suite. The mural, inspired by the owner's love of Mount Fuji views, was created from hand-applied gold leaf and pigments formulated for longer-lasting life. The artist used a selection of different toned golds to create an atmospheric artwork that shimmered in the light-filled space.
Behind-the-scene sketches and proposals for Mount Fuji Mural for M/Y Neninka (ex. Aurora Borealis, 67m), Amels. Curated, commissioned & consulted by Artelier Art Consultancy © Winch Design
"It was an instant success at Monaco Yacht Show, where the Amels superyacht was voted as one of the 'Standout Yachts’ by Boat International".
It took over several months in a lacquering workshop in Hamburg, using water and animal glue to create the glinting impression of Japan’s famous mountain. Like the artist's other works, the depiction is not just a pretty picture but a deep evocation and philosophical metaphor for life’s impermanence. In a recent interview with Mayfair Times, the artist explains “there's always this falling off. This idea of impermanence, that there's no solidity in anything. That's what I tried to [convey] in this painting. That even though it's a mountain, it's not a solid piece.”
Artelier artist using gold leaf combined with watercolour
"When advising on yacht art, it's all about balancing creativity with the technical side. For example, delicate pieces must resist vibrations, humidity can affect framed art, and larger pieces need to be lightweight. Working with contractors is key to making sure the art holds up in the marine environment."
In detail photographs of Mount Fuji Mural for M/Y Neninka (ex. Aurora Borealis, 67m), Amels. Curated, commissioned & consulted by Artelier Art Consultancy © Winch Design
Client Focus, Team Effort: The Teams Required to Craft the Perfect Design
The role of an art consultant or advisor in yacht and aircraft design is complex, often involving collaboration across multiple departments and industries. It is never a one-way, internal process.
While proposing bold and creative ideas, it’s important to remain mindful of the needs and priorities of other departments. The strength lies in translating creative concepts and abstract ideas from client ideas into practical and achievable solutions. Although the focus is always on the client, this process requires collaboration between all departments.
Behind the Scenes: Ask the Team
"With new yachts taking 4-5 years to build, I'm noticing a growing trend in refits and rebuilds. Many are converting older superyachts from the 20th century or even repurposing commercial vessels like cargo ships."
David Knowles, Founder of Artelier
"A big challenge is the time pressure. Since each artwork is custom-made by hand, we submit multiple samples and prototypes for approval. This process requires frequent adjustments to ensure the piece matches the client’s vision and meets the yacht's specific standards."
Calypso Lyhne-Gold, Curator & Researcher at Artelier
"My main point of contact for the interior design process would typically be the owner’s team directly. We would then work with the yacht yard (or completion centre) and contractor for technical aspects. We collaborate with the interior designer for presentation, design features, artwork selection, and budgeting. "
Marie Boutignon, Senior Design & Stylist at Artelier
The Slow Movement: Artists Working with Sustainable Methods
In a time of mass-production, cutting corners on quality and quick results, it's easy to fall victim to the same behaviours when curating an art collection for yachts or aircraft.
However, pushing back against this is the "slow movement," a creative process that emphasises thoughtful, intentional choices over mass-produced art. This movement has brought a renewed respect for and collaboration with ancient, authentic craftsmanship—honouring the hands that create these timeless pieces. It also celebrates material sourced from the earth, whether wool from a Cotswold sheep, clay from the Peruvian earth or spider-wood carried in by the sea.
American sculptor Kristy Kún shifted from wood to wool in 2009, resulting in ethereal felted forms that merge architectural rigor with fluid, tactile elegance. Her innovative techniques, inspired by ancient woodcraft, have garnered Kún international acclaim for her unique approach.
The appreciation for history and a connection to the past is also clear in the aircraft and yacht industries. Refurbishing yachts or aircraft with historical elements not only preserves their value but also enhances the story of the space. Art serves not just as decoration, but also as a way to honour and showcase the heritage of older vessels through restoration and historically significant pieces.
Wycliffe Stutchbury is a British artist working from his art studio in London, UK. Consciously working only with fallen and forgotten timber, Wycliffe Stutchbury’s artistic ethos has an integrity that focuses on truth to materials, as well as sustainability.
High-Flying Technical Challenges: How to Commission Masterpieces at 40,000 Feet
Bombardier Global 5000, curated, commissioned & consulted by Artelier Art Consultancy © Winch Design
Every vessel must meet strict safety and environmental standards, but have you ever wondered how these impact the curation of art onboard? In interviews with industry leaders like Aerotime, Business Jet Interiors, and Mayfair Times, they often come to Artelier asking the same pressing question: how to overcome technical challenges when commissioning a bespoke art collection?
And it's easy to answer. Take the example of Bombardier Global 5000. A business jet refit, it is a testament to the fusion of luxury and personal expression in the skies at 40,000 feet —a masterpiece in motion.
At the heart of the design lies the large art feature wall on the aft bulkhead. This vibrant artwork, an original commission from a London-based artist, was painted directly onto the aircraft bulkhead. Its bold colours and abstract detail set the tone for the entire cabin, providing an arresting focal point in the Owner's Lounge. The piece is inspired by the late Japanese artist Kazuo Shiraga.
"Art consultants and artists often collaborate with engineers to ensure creative vision is compliant with technical requirements."
Erin Endres, Senior Curator, Design & Styling at Artelier
Bombardier Global 5000, curated, commissioned & consulted by Artelier Art Consultancy © Winch Design
The feature wall was an external panel that was painted in the artist’s studio. After, it was sent to the aircraft completion centre to be integrated into the aircraft. A key part at this stage is to collaborate between multiple teams of different industries and skills. For example, an artist can have boundless creativity but we must translate it to a structured and regulated environment fit for engineering aircraft interiors. Our primary responsibility is to manage artists' creative expression without constraining it, all the while establishing clear guidelines that grant them the necessary creative freedom.
Behind-the-scenes making of the feature wall for Bombardier Global 5000, curated, commissioned & consulted by Artelier Art Consultancy © Winch Design
Explosions of colour and abstract expressions may appear spontaneous and carefree, but looks can be deceiving. In fact, this masterpiece required several stages of prototypes, client approvals and rigorous safety testing before it was finalised. The criteria for aircraft-approved artworks can be found below:
Flammability A specialised paint formula is created and undergoes strict flame testing to ensure it meets burn-proof standards and is fully certified. To mitigate flammability risks we opt for materials like silk, wool, and precious metals.
Toxicity In response to toxicity, a specialised paint formula is crafted, undergoing thorough testing to ensure it emits minimal harmful fumes. For example, we would opt for watercolours and acrylics over oils.
Temperature and pressure
Significant environmental challenges, like temperature extremes (spanning 46°C to -17°C) and pressure variations can harm an artwork. A common solution often requested by clients, especially for investment-grade artworks, is to request premium replicas.
Weight If weight is an issue, we prioritise lightweight solutions by incorporating materials like carbon fibre honeycomb and certified polycarbonate materials.
Structural Integrity During turbulence, certain items like TVs, doors, and panes need to be sturdy enough to endure wear and tear. Artwork, too, must be able to withstand such forces, otherwise known as the mandatory 9g crash test. The 'Grab Test' evaluates whether an object requires gripping during turbulence, with aluminium, steel and bronze being preferred for their toughness and ability to resist breakage.
What if artworks don't comply to these rules? If certification rules are an issue and create restrictions, the other option is to commission non-integrated or 'loose' artworks. That way, they are removable from the aircraft and can be categorised as carry-ons. This tends to provide more artistic freedom in the artwork-making process.
Have a Project that requires an Art Collection?
Bombardier Global 5000 © Winch Design & M/Y Lusine (60m), Heesen Yachts © Photography by David Churchill
With 15 years' expertise in the unique requirements for air-certified art and superyacht art collections, our curators work with prestigious clients and contractors to elevate their private interiors. Ensuring flawless integration, we commission bespoke artworks that meet technical, structural and material requirements. Every piece is adapted with specialist solutions for fixings and finishes, prepared for life at sea or air.
A Selection of Aircraft Projects Explore all here | A Selection of Yacht Projects Explore all here |
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